Listen to Your Users – Quality Improvement of Mobile Apps through Lightweight Feedback Analyses

Companies developing mobile apps face increasing requirements such as short time to market or high quality. Furthermore, users have more influence on apps, as they can easily provide feedback on the product. Consequently, feedback is a valuable source for product improvement. Ideally, this would be done in an automated way. However, because of the limitations of understanding of natural language by machines, this is not possible in a satisfactory way. We have created a quality assurance process that makes use of feedback by applying lightweight analyses in order to enable product managers to take decisions. Some aspects of our process are the inclusion of emojis to reveal emotions, the detection of trends, as well as the derivation of improvement suggestions. With examples from popular apps, we show the practical application of our process.

Authors: Simon Andre Scherr, Frank Elberzhager, Selina Meyer

Vorgetragen von: Simon André Scherr
Unternehmen: Fraunhofer-Institut für Experimentelles Software Engineering IESE

Vortragssprache: Englisch
Level: Fortgeschrittene

Partner 2019

ASQF e.V ATB - Austrian Testing Board CON•ECT Eventmanagement GmbH dpunkt.verlag GmbH Heise Medien GmbH & Co. KG IREB GmbH iSQI GmbH IT Verlag GmbH IT-Cluster der Business Upper Austria GmbH Österreichische Computer Gesellschaft (OCG) TU Wien, Inst f. Information Systems Eng., CDL-SQ Verband Österreichischer Software Industrie (VÖSI)